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In many product businesses, product development is still treated as an overhead rather than a strategic investment. That mindset often hides some of the biggest risks a business faces. Inefficiencies, slow learning, delayed decisions, and wasted effort all increase the likelihood of missed deadlines, cost overruns, and products that struggle in the market.
A few years ago, at a company lunchtime BBQ, I found myself sitting across from the newly appointed CEO of the product business I was working with. He was new to both the business and the industry, and after some small talk, he asked me, “Fiona, is there a way for me to fully understand the risks associated with how this business operates and the products we have in the market?”.
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Bringing a product to market, whether it’s a new launch or an established line, comes with challenges at every stage. I’ve seen firsthand how unexpected risks can derail even the most innovative businesses.
My goal with this newsletter is to help you anticipate these risks, make informed decisions, and strengthen your business’s resilience. Each issue, you’ll gain practical insights such as: By understanding what’s happening behind the scenes, you’ll be equipped to ask the right questions, challenge assumptions, and create a business that runs smoothly, without unexpected setbacks slowing you down. |
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