The Smart Risk-Playbook Newsletter

Helping business leaders prevent product risks

Edition #2 - Early Warning Signs of Unmanaged Product Risks

24/4/2025

In the last newsletter, we explored how product risks evolve as your business grows. This often leads to new challenges, leaving many business leaders wondering: Why are these problems emerging now when they weren’t an issue before?

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Bringing a product to market—whether it’s a new launch or an established line—comes with challenges at every stage. I’ve seen firsthand how unexpected risks can derail even the most innovative businesses.

My goal with this newsletter is to help you anticipate these risks, make informed decisions, and strengthen your business’s resilience.
Each issue, you’ll gain practical insights such as:

Preventing development delays that impact your time to market
Managing manufacturing risks to ensure quality and reliability
Avoiding post-market surprises that can lead to recalls or compliance issues

By understanding what’s happening behind the scenes, you’ll be equipped to ask the right questions, challenge assumptions, and create a business that runs smoothly—without unexpected setbacks slowing you down.