The Smart Risk-Playbook Newsletter
Helping business leaders prevent product risks |
|
|
The Smart Risk-Playbook Newsletter
Helping business leaders prevent product risks |
|
|
|
A key step in managing product risks is ensuring your business is correctly identifying which regulations and standards apply to your products. Many compliance failures and costly delays stem from overlooking or misunderstanding these requirements early on. The first step in determining what is relevant is understanding the general regulatory product categories your product fits into. Ensuring your business is correctly categorising its products makes it much easier for the relevant legal, safety, and performance requirements to be determined. It also helps in identifying where multiple sets of requirements might apply if your product fits into more than one category. This is an essential part of effective product risk management and ensures your business can plan ahead to meet all necessary obligations.
As products become more complex over time, they tend to enter additional categories. For example, a company might start with a simple mechanical product (machinery or consumer product) and later decide to motorise it (electrical and electronic equipment). They might then add a battery (battery product) and incorporate Bluetooth functionality (communications equipment). You can see how, as the product evolves, it spans more and more regulatory categories. When these additions are overlooked from a compliance perspective, the risk of non-compliance, and associated penalties or safety issues, increases significantly. For a business to accurately determine where its product fits, it needs to be clear on who the customer is, what the product’s intended use is (and in what environment), and any specific claims made about the product. If you claim a product is, for example, “non-toxic”, “hypoallergenic “, “fire-resistant”, “clinically-proven” or “alleviates pain”, you can inadvertently be categorising your product in a way you haven’t intended. As an example, if you were marketing a walking stick, how you position and communicate that product will influence its category. If you promote it as an aid for a disability or for injury rehabilitation, it becomes a medical device or a therapeutic good. However, if it’s simply marketed as a general walking stick for fitness or leisure, with no therapeutic claims, it would be classified as a consumer product. Regulatory categories do vary by market or the terminology may be slightly different, but these are some common categories that your products may fit into:
That is in no way an exhaustive list, but you may already notice that your products fit into more than one category. Another common pitfall, using our walking stick example, is when a product is initially classified as a non-medical device, but later, the marketing team promotes it for use in hospitals or for injury recovery. Even though the product itself hasn’t changed, its intended use and market positioning have, which can introduce significant compliance risks for the business. Ensure that your marketing teams understand that changing users, use environments or making specific claims can have regulatory implications. The right categorisation ensures that your business can identify the applicable legal, safety, and performance requirements early in the process. Once you are clear on your product categories, you are in a much better place to accurately identify relevant product regulations and standards. Another activity that helps with this is your product risk assessment which we will look at in the next newsletter. Comments are closed.
|
Categories
All
Bringing a product to market, whether it’s a new launch or an established line, comes with challenges at every stage. I’ve seen firsthand how unexpected risks can derail even the most innovative businesses.
My goal with this newsletter is to help you anticipate these risks, make informed decisions, and strengthen your business’s resilience. Each issue, you’ll gain practical insights such as: By understanding what’s happening behind the scenes, you’ll be equipped to ask the right questions, challenge assumptions, and create a business that runs smoothly, without unexpected setbacks slowing you down. |